Stimulus of Loyalty to Beauty Product Influencer on Social Media
نویسندگان
چکیده
This research analyzed the stimulus of Loyalty to influencers women's cosmetic products on social media. The object used is Instagram data collection method distribute questionnaires online with samples taken using purposive sampling and non-probability techniques 230 respondents who are users interested in beauty product Indonesia. analysis Structural Equation Modeling (SEM). results this study indicate that for media presence attachment. In detail, prove have a positive significant effect higher attachments, followers extensions having impact influencers. Future recommended use more types besides those (Instagram), such as Youtube, Facebook, Twitter, TikTok, Pinterest, Tumblr, get complete further research, well adding independent variables can affect attachment Influencers
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ژورنال
عنوان ژورنال: The Management journal of Binaniaga
سال: 2022
ISSN: ['2527-4317', '2580-149X']
DOI: https://doi.org/10.33062/mjb.v7i2.10